Viewing impressions of local TV newscasts in March among viewers 18-34 increased 162% vs. March 2019 in the top 25 Nielsen markets, according to … Read the whole story

Smart TV consumption continues to spike with more at-home viewing for both linear TV and video-on-demand apps. Vizio's smart TV research unit Inscape says … Read the whole story

NBCU has indicated that its advertiser launch base is stable despite the pandemic's effects. But building on the advertiser base in the months ahead … Read the whole story

Digital video advertising, which grew 35.5% last year, is projected to expand only marginally this year, due mainly to a second-half crash in demand … Read the whole story

Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the … Read the whole story

The equity research team at BMO Capital Markets is maintaining ratings for the major ad agencies and media and information companies it tracks, but … Read the whole story

The stadiums may be empty, but America's heaviest TV sports viewers appear to be maintaining their heavy TV viewing levels, albeit not with live … Read the whole story

TV is playing various roles for households in lockdown, from entertainer to informer to commercial break and babysitter. Read the whole story