NBCU CEO Jeff Shell said theatrical would remain central, adding that video-on-demand services would be not a replacement but a "complementary element." Read the whole story

The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly … Read the whole story

Daytime broadcast TV viewership for kids and teens has soared 200% to 300% on average in the top U.S markets in the last month … Read the whole story

Regal Cinemas, the country's second-largest movie theater chain, has joined No. 1 chain AMC in saying it won't screen Universal movies if the studio … Read the whole story

A month deeper into the pandemic crisis, the ad industry's "buy-side" has become more resolute about disrupting previous ad plans for the year. That's … Read the whole story

Although Comcast maintained revenue growth for its main broadband/cable businesses, NBCU revenue sank 7% to $7.73 billion. Broadcast revenue from networks and TV stations … Read the whole story

The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less … Read the whole story

The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according … Read the whole story

Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. Read the whole story

Time spent by Americans watching TV will rise for the first time since 2012, thanks to the nationwide pandemic shutdown. The average American is … Read the whole story

In a memo following more layoffs -- possibly 100 or more, per one report -- Bob Bakish reminded staff of the importance of the … Read the whole story