"Break Up With Netflix," reads one of the headlines in the June "CR." "Go All-In On Amazon Prime," reads another. Read the whole story
Disney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations for media agencies and clients. Read the whole story
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and … Read the whole story
Despite an expected sharp decline in ad revenues, ViacomCBS surprisingly added YouTube TV to its list of virtual pay TV providers -- for the … Read the whole story
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and … Read the whole story
The upfront ad market may come in a piecemeal fashion for TV networks, says Fox Corp. CEO Lachlan Murdoch. "We don't see a virtual, … Read the whole story
Sling TV lost 281,000 subscribers due to sporting event delays/cancellations and increased competition from virtual pay TV providers and subscription on-demand services. Net subscriber … Read the whole story
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing. Read the whole story
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study … Read the whole story
The consent decree and fine close three investigations related to Sinclair's actions during its failed 2018 attempt to acquire Tribune Media, its negotiation of … Read the whole story
Analysts who downgraded Disney shares to neutral ratings note "that a global pandemic is unlike any challenge the company has faced in the past." Read the whole story
The idea is that a hard-core number of Fox News Channel viewers would follow the Trumps to a new TV news channel, which would … Read the whole story