Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year. Read the whole story
In another sign of weakening ad demand -- and a troubling indicator for 2020-21 upfront network TV ad negotiations -- the delta between upfront … Read the whole story
Fox unveiled its new season with four new fall shows and a little help -- two new additions previously had their start on cable … Read the whole story
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting … Read the whole story
NBC was down 13% in April from its Q1 average to $94,070 for a 30-second ad for its scatter deals, while ABC's April scatter … Read the whole story
Project OAR, the consortium promoting addressable advertising standards on smart TVs, has added two members -- ViacomCBS and E.W. Scripps. Read the whole story
As of Q1 2020, more than three-quarters of U.S. broadband households were estimated to be subscribing to at least one over-the-top subscription video-on-demand service, … Read the whole story
If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of … Read the whole story
With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany … Read the whole story
With its new OneView DSP and impressive user growth stats, Roku believes it's positioned to grab advertising share from linear, which, it asserts, is … Read the whole story
The big TV station group was fined $48 million by the FCC for three different actions. Read the whole story