TVBlog
One category of COVID-era TV content that has emerged recently is (for want of a better word) the "Zoom-inization" of television. Read the whole story
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, … Read the whole story
The Trump presidential campaign ramped up national TV ad spend the first two weeks in May on Fox News Channel, HGTV and three major … Read the whole story
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV … Read the whole story
Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to … Read the whole story
Rebooted last year, Court TV is already available on cable, OTT and through its app on various devices. Read the whole story
The natural evolution is for the two software-based platforms to be packaged and offered together via a platform that can distribute both, incoming AT&T … Read the whole story
A NY State filing provides some specifics on the layoffs that were to be a given due to post-merger consolidation, even before the pandemic. Read the whole story
The suit claims Hulu is not enabling HD on computer browsers so as to push subscribers to use other devices that enable easier data … Read the whole story
- COMMENTARY
National TV revenue could drop to around $13 billion from a more typical $20 billion upfront marketplace, collectively pulled in from broadcast and cable … Read the whole story
- COMMENTARY
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which … Read the whole story
