TVBlog
by Adam Buckman, Featured Columnist
Leno joined the Tesla electric vehicle innovator at his California headquarters, where the two talked about the various Tesla products. Read the whole story
by Wayne Friedman
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched … Read the whole story
by Wayne Friedman
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads. Read the whole story
by Joe Mandese
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side … Read the whole story
by Joe Mandese
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it … Read the whole story
COMMENTARY
by Karlene Lukovitz
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some say Twitter's recent move on Trump doesn't go over the line, that this activity can be selective in places where there is "imminent … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." Read the whole story
COMMENTARY
by Alex Maguire, Op-Ed Contributor
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. Read the whole story