IAB Releases Report On COVID's Impact On Media Consumption, Omits Some Media
- by Joe Mandese @mp_joemandese, May 28, 2020
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- during the COVID-19 pandemic, but a new report released today is a selective amalgam of third-party research suppliers that appears intended to cast a positive light on ...
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Do consumers know the difference between "broadcast" and "cable" anymore? Poor word choice in the survey, but I would think that the difference is linear vs. OTT/streaming.