
The Interactive Advertising Bureau (IAB) has
published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- during the COVID-19 pandemic, but a new report released today is a selective
amalgam of third-party research suppliers that appears intended to cast a positive …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.