TVBlog
by Adam Buckman, Featured Columnist
A TV show title such as "Don't" excites a TV critic's natural instinct to exploit it in a headline. Read the whole story
by Wayne Friedman
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and … Read the whole story
by Wayne Friedman
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, … Read the whole story
by Laurie Sullivan
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators … Read the whole story
by Joe Mandese
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 … Read the whole story
COMMENTARY
by Karlene Lukovitz
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
To leverage paid search, Tonal shifted more dollars toward terms like "customer care" to drive consumers to self-service options. As consumer behavior changed, the … Read the whole story