A TV show title such as "Don't" excites a TV critic's natural instinct to exploit it in a headline. Read the whole story
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technology Solutions and FreeWheel have created a new platform for content owners and … Read the whole story
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, … Read the whole story
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators … Read the whole story
The COVID-19 pandemic drove U.S. consumption of online video views up 53% and time spent viewing them by 319%, according to the just-released Q1 … Read the whole story
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. Read the whole story
If more theatrical movies shift to premium streamers from in-theater showing, it could change (or stunt) almost everything: profitability, marketing and consumer usage. Read the whole story
To leverage paid search, Tonal shifted more dollars toward terms like "customer care" to drive consumers to self-service options. As consumer behavior changed, the … Read the whole story