The first thing one must do when encountering the new "Perry Mason" is to forget everything you think you know about the character. Read the whole story
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video … Read the whole story
In an effort to streamline all its linear, streaming, and digital ad technology, Walt Disney's Direct-to-Consumer & International Technology group has started a new … Read the whole story
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine … Read the whole story
The intro is being provided by black scholar and TCM host Jacqueline Stewart. But HBO Max isn't specifying a date for the return yet. Read the whole story
Ad buyers can use the platform to access Nexstar's video and OTT inventory and its first-party data, technology and creative, and directly send electronic … Read the whole story
The news could be a lot worse given the state of the economy, according to the company's revised U.S. forecast issued Tuesday. Read the whole story
Brand extensions have always sounded like a great marketing tool. But if you can't distinguish between variations on the theme, you're probably causing viewer … Read the whole story
The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm. Read the whole story