TVBlog
by Adam Buckman, Featured Columnist
The title of a new ABC sitcom provides a great example of how addle-brained the mind can become when fielding all of the messaging that comes at us constantly in … Read the whole story
by Wayne Friedman
Nearly seven weeks post-launch, HBO Max initial viewing is mostly comprised of current movies and older TV shows including theatrical film "Joker," "Ad Astra" … Read the whole story
by Wayne Friedman
Streaming minutes increased 131% in late March/early April vs. the same period a year ago. They drifted lower the first week in June, but … Read the whole story
by Joe Mandese
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for … Read the whole story
by Sara Guaglione
Scripps says that figure is a "return of more than double Scripps' investment in podcasting over the last five years," and represents 4.5 times … Read the whole story
by Laurie Sullivan
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% … Read the whole story
COMMENTARY
by Karlene Lukovitz
SVODs upped their use of the social platforms, looking to grab share of sheltering-at-home consumers' expanded streaming time. Promo format profiles differ by service. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
But don't forget about mobile video viewing. Many believe it hasn't reached the pinnacle of serving modern digital media consumers. Read the whole story