TVBlog
by Adam Buckman, Featured Columnist
Some of the gripes and observations made here will seem familiar to those who have read these TV blogs over the last few days. Read the whole story
by Wayne Friedman
Ramping up to its launch today, NBCUniversal's streaming service Peacock has placed virtually all national TV marketing on its owned networks over the last … Read the whole story
by Wayne Friedman
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. Read the whole story
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by Wayne Friedman
Sharply rising "credential stuffing attacks" in 2019 were directed at media companies, a new study by Akamai finds, with a 63% year-over-year increase in … Read the whole story
by Steve McClellan
The Masters of Marketing Conference usually draws a Who's Who of top marketing and agency executives. The virtual version is set for Oct. 21-23. Read the whole story
by Joe Mandese
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others … Read the whole story