Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
- by Joe Mandese @mp_joemandese, July 14, 2020
The bad news is most ad executives expect their budgets to decline for the foreseeable future due to the impact of the COVID-19 pandemic. The good news is that the rate of ad budget erosion appears to be moderating, according to findings of the latest edition of Advertiser Perceptions special …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
