Some of the gripes and observations made here will seem familiar to those who have read these TV blogs over the last few days. Read the whole story
Ramping up to its launch today, NBCUniversal's streaming service Peacock has placed virtually all national TV marketing on its owned networks over the last … Read the whole story
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. Read the whole story
Sharply rising "credential stuffing attacks" in 2019 were directed at media companies, a new study by Akamai finds, with a 63% year-over-year increase in … Read the whole story
The Masters of Marketing Conference usually draws a Who's Who of top marketing and agency executives. The virtual version is set for Oct. 21-23. Read the whole story
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to … Read the whole story
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others … Read the whole story