TVBlog
by Adam Buckman, Featured Columnist
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. Read the whole story
by Wayne Friedman
Under NBCU's Content and Commercial Innovations effort, these formats are intended to offer better reach and engagement for marketers. Read the whole story
by Wayne Friedman
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make … Read the whole story
by Karlene Lukovitz
Projections for overall subscriber adds range from 9 million to 5 million for the quarter, as the streaming surge driven by shelter-at-home continued to … Read the whole story
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by Karlene Lukovitz
Improper site IDs and outdated operating systems are among suspicious signals that should be monitored to control CTV ad fraud, according to an extensive … Read the whole story
by Laurie Sullivan
Stirista has unveiled a media-buying platform that offers access to OTT and CTV ad space with no markup or surcharges, and mobile and display … Read the whole story
by Karlene Lukovitz
Interactive Video Service uses the same technology as Amazon's Twitch, but allows for adding buy buttons, virtual chat spaces, moderated Q&As and other features. Read the whole story
by Sara Guaglione
The firing occurred after ViacomCBS found an episode of Cannon's podcast and YouTube show "Cannon's Class" "promoted hateful speech and spread anti-Semitic conspiracy theories." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Peacock offers a no ad-share arrangement, unlike what NBC has with its TV station affiliates. Read the whole story