"What's It Worth?" is coming to A&E at a time when values seem to be tumbling on "Antiques Roadshow." Read the whole story
AMC Theatres gets its theater exclusivity for the first three weekends, and then Universal can elect the PVOD route. Read the whole story
As part of the potentially industry-shaking deal, AMC will get an undisclosed "share" of streaming revenues -- a first for movie theaters. The deal … Read the whole story
Only 30% of TV households that watched Major League Baseball on linear TV in 2019 tuned in to linear TV baseball this past weekend, … Read the whole story
Hulu and Amazon Prime Video led in impressions, but Disney+ was close behind, per iSpot data. Read the whole story
Online video gaming views have climbed during the pandemic since March, while sports online views have slowed, according to Comscore. Read the whole story
The previous record was HBO's 137, in 2019. Read the whole story
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in … Read the whole story
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment … Read the whole story
Will sports TV resort to an audio track, much like sitcom rely on a laugh track? Read the whole story
What can writer and "Newsroom" creator Aaron Sorkin teach us these days? Read the whole story
All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns … Read the whole story