Summers on TV are usually bad enough, but in this crazy year, TV is not cutting it. Read the whole story
The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen … Read the whole story
"We look for some of the new things being talked about and try to get ahead of them," said Fig Creative Director Ross Fletcher. … Read the whole story
The hike hits new subscribers as of August 12, but it's delayed for a year for existing monthly subscribers. Annual solo subscribers remain at … Read the whole story
"Data caps prevent consumers from working remotely, learning at a distance, and engaging with friends, family, and online media," Roku says in a new … Read the whole story
Kantar research also indicates that the average Quibi user has five SVODs, vs. the overall market average of three -- a level that could … Read the whole story
In a super-competitive media world, the ruling makes sense. But is it too little, too late? Read the whole story
Research shows that consumers want personalization from CTV and other platforms. And for marketers, personalization is supposed to be a core benefit of CTV. … Read the whole story
Is there value in advertising around dressed-down, less than ideal live TV sports content? Read the whole story