TVBlog
by Adam Buckman, Featured Columnist
Reviewing a TV show with the three-letter word "Wow" is not the most sophisticated way to go about writing a review, but there it is. Read the whole story
by Wayne Friedman
Prime-time ad revenues rose 31.5% to $158.7 million from May-July vs. February-April, according to Standard Media Index's Accu-TV. Fox News Channel posted the best … Read the whole story
by Wayne Friedman
AT&T is exploring the idea of a sale of its advanced ad business Xandr, according to a report -- just days after another story … Read the whole story
by Joe Mandese
U.S. ad spending is now expected to decline 8% vs. 2019, according to a survey of "buy-side" executives at advertisers and agencies surveyed by … Read the whole story
by Wayne Friedman
Standard Media Index continues to grow its management ranks with the appointment of Jason Keown as vp, marketing, a new position where he will … Read the whole story
by Tanya Gazdik
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. Read the whole story
by Joe Mandese
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment … Read the whole story
by Tanya Gazdik
"Viewers will still enjoy relatable situations off the field regardless of what the NFL season looks like this year," says Progressive CMO Jeff Charney. Read the whole story
COMMENTARY
by Dick Wechsler, Op-Ed Contributor
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Perhaps there is more for branded entertainment providers to gain, beyond unscripted/reality TV/competition shows, game shows and talk shows. Read the whole story
COMMENTARY
by Karlene Lukovitz
Netflix could more than double its current 193 million worldwide subscribers through upping its share of global fixed-broadband households, says an RBC analyst. Read the whole story