TVBlog
by Adam Buckman, Featured Columnist
Creepy things are happening just beneath the surface on an isolated British isle in "The Third Day." Read the whole story
by Wayne Friedman
Nearly three months into Q3, traditional TV viewing is down 20%, according to recent analysis, due to the NFL season's later start and summer … Read the whole story
by Karlene Lukovitz
The approximately $500 million deal could be announced today, unless talks fall apart, reports "WSJ." Read the whole story
by Joe Mandese
Prime-time network TV scatter ad prices have remained relatively stable for the Big 3 networks during the first five months of the COVID-19 pandemic, … Read the whole story
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by Laurie Sullivan
YouTube is looking to engaged-view conversions as a better metric for ads that are not clicked on, but can still drive engagement. Read the whole story
by Joe Mandese
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," … Read the whole story
by Joe Mandese
One positive byproduct of the global ad recession -- for the demand-side -- is that media advertising cost inflation has moderated. "Global media inflation … Read the whole story
by Tanya Gazdik
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity tinged content will still be around. Read the whole story
COMMENTARY
by Karlene Lukovitz
A just-formed CTV-OTT task force aims to address standards, as well as create more advanced programming tools for long-form video. Read the whole story