TVBlog
For the third time in the subscription streaming era, a new service will use a plus sign in its name. Read the whole story
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its … Read the whole story
McCumber is departing after nearly 20 years. Susan Rovner, who will move from WarnerMedia, will have oversight of USA Network and Syfy. Read the whole story
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story
The campaign is designed to address concerns of voters aged 18-30 by highlighting issues of jobs, security and justice. Read the whole story
- COMMENTARY
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers. Read the whole story
