A new drama series about out-of-control artificial intelligence software can take its place among the best of these kinds of TV shows. Read the whole story
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of … Read the whole story
The portal helps TV networks and movie studio marketing execs find creative and marketing expertise for entertainment content. More than 100 media companies have … Read the whole story
The partnership comes as increased cord cutting since the pandemic is spurring MVPDs to leverage data to improve the customer experience. Read the whole story
536 Regal cinemas in the U.S. and 127 Cineworld and Picturehouse cinemas in the U.K. will be affected. Cineworld Group, which cited studios' reluctance … Read the whole story
Creative from Austin-based Preacher celebrates passionate yet often-underserved groups of sports fans. Read the whole story
Just weeks before the U.S. presidential election, confusion and uncertainty is the theme for all things American, including the ad industry. "A diagnosis of … Read the whole story
They dispute previous DOJ conclusions that broadcast TV is a dominant form of content -- and that other media just "complements, not substitutes, broadcast … Read the whole story