TVBlog
by Adam Buckman, Featured Columnist
Somebody made a TV miniseries about the space program and Ron Howard and Tom Hanks had nothing to do with it. Read the whole story
by Wayne Friedman
The Biden For President campaign continues to outspend the Donald J. Trump campaign in national and regional TV spending over the last two weeks. … Read the whole story
by Wayne Friedman
The CBS branding change will take effect across entertainment, news, sports, studios, TV stations and syndication divisions and will roll out across CBS News … Read the whole story
by Karlene Lukovitz
Disney+'s extraordinary subscriber growth will face its first potential setback during the current fourth quarter, as its 12-months-free tie-in promotional launch deal with Verizon … Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
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by Richard Whitman, Columnist
Over the past couple of days, a conservative anti-Trump group has unleashed a barrage of ads landing squarely where it hurts Trump the most … Read the whole story
COMMENTARY
by Joe Mandese
Ever since the Nixon/Kennedy debate, televised debates have been less about substance and more about optics. So all other things being equal, the optics … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A former Google exec claims micro-targeting of users is far less accurate, and less persuasive, than it appears. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV. Read the whole story