NBCU has completed its upfront, with "strong volume commitments and higher pricing." Read the whole story

Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, … Read the whole story

Connected TV set-top-box devices continue to command the largest share of all worldwide streaming viewing, but internal, onscreen smart TV platforms are gaining. In … Read the whole story

The ability to share links to specific titles (viewable only by others with access to Disney+ accounts), is another brand awareness and engagement builder … Read the whole story

Rubin will also continue to serve as the Entertainment Group's CFO, overseeing all financial and business operations across the group's divisions and collaborating on … Read the whole story

This week's edition focuses on some of the best original scripted series available to stream. Read the whole story

As we near the final days of a blistering election cycle, brand marketer interest in "social media" is piquing, suggesting that while mired in … Read the whole story