TVBlog
by Adam Buckman, Featured Columnist
What can one say about Alex Trebek that has not already been said by so many, and with such great and sincere affection? Read the whole story
by Wayne Friedman
Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from … Read the whole story
by Wayne Friedman
Financially troubled media measurement company Comscore says it is in advanced talks with an "anchor investor" to help it reduce debt. Comscore's long-term debt … Read the whole story
by Wayne Friedman
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUniversal Checkout and Shop Telemundo businesses, has struck a deal with PayPal to … Read the whole story
by The Editor
If you'd like to nominate an agency and/or individual, please send your suggestions to joe@mediapost.com by the end of today. Read the whole story
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by Laurie Sullivan
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local … Read the whole story
COMMENTARY
by Karlene Lukovitz
Mobile's share of video impressions declined by 8% in Q3 to 43%, leaving mobile with a two percentage-point edge over CTV. PC impressions continued … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. Read the whole story