TVBlog
by Adam Buckman, Featured Columnist
As everybody knows, Disney is such a huge company that it stands to reason that the video content it produces varies widely. Read the whole story
by Wayne Friedman
Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a Q3 2020 survey from … Read the whole story
by Wayne Friedman
Cinemark Holdings has agreed to narrow the exclusivity of movies in its theaters to 31 days for all kinds of films, including franchise movies. Read the whole story
by Laurie Sullivan
The lineups allow brands to advertise alongside the most popular artists and songs across key markets. The YouTube Charts power the Top 100 lineup … Read the whole story
by Fern Siegel
AVOD Xplore will launch later this month with 2,500+ hours of content and reach 50 million viewers, according to the company. Read the whole story
by Karlene Lukovitz
New research from Comcast Cable's ad sales division, Effectv, and VAB finds that linear TV can lift performance in all brand life stages, and … Read the whole story
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by Laurie Sullivan
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
And it paid off. The Gap saw a 90% boost in sales for that style, specifically the "palomino brown" color variety. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
More issues with TV audience measurement, network promotional follies, why ratings don't matter anymore and how shows are dealing COVID-19 and police brutality are … Read the whole story
COMMENTARY
by Karlene Lukovitz
The base package's monthly price is being bumped up by $10 to $64.99, as of Dec. 18 -- the same as rival YouTube TV, … Read the whole story