TVBlog
by Adam Buckman, Featured Columnist
Leading actor Nicholas Pinnock is still the best feature of the ABC prison-lawyer series called "For Life." Read the whole story
by Wayne Friedman
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for … Read the whole story
by Joe Mandese
At a time when media agencies are creating protocols to ensure their clients' ads don't show up in unsafe and/or unsavory content, IPG Mediabrands … Read the whole story
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by Wayne Friedman
Data and analytics company Tatari is starting up an automated next-day metric to tabulate return on advertising spend (ROAS) for linear and streaming TV … Read the whole story
COMMENTARY
by Karlene Lukovitz
Following President Trump's attacks on Fox News for having called Arizona and the overall election for Joe Biden, Fox has begun claiming on its … Read the whole story
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by Wayne Friedman
Key ad categories -- automotive, retail, technology, CPG and D2C -- helped grow CTV revenue, Magnite says. Its Q3 results represent the combined performance … Read the whole story
by Karlene Lukovitz
Researcher Parks Associates also reports that 78% of U.S. broadband households subscribe to at least one OTT service, up from 71% the previous year. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Day Two of this week's ARF event on attribution and analytics featured Cadillac, Regions Bank, CIMM, ANA/AIMM and Analytic Partners and how they are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media companies may be cautious when it comes to transitioning business to the digital world. Read the whole story