TVBlog
by Adam Buckman, Featured Columnist
New drama series capable of generating critical heat or viewer buzz for basic cable have virtually disappeared. Read the whole story
by Wayne Friedman
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, … Read the whole story
by Wayne Friedman
Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and … Read the whole story
by Joe Mandese
Spurred by Zoom's removal of data limits across its platform on Thanksgiving Day, U.S. broadband usage surged vs. Thanksgiving 2019, according to estimates released … Read the whole story
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by Laurie Sullivan
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When the theatrical release of "Trolls World Tour" failed to materialize after the COVID-19 pandemic set in and shut down movie theaters nationwide, NBCU … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Without fans in stadiums, interest dropped. A vaccine may come in Q1 2021 and help resuscitate ad dollars and attention. Read the whole story
COMMENTARY
by Joe Mandese
Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested … Read the whole story