TVBlog
by Adam Buckman, Featured Columnist
One can hardly put on a big-city cop drama this fall and somehow evade these subjects. Read the whole story
by Wayne Friedman
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV … Read the whole story
by Karlene Lukovitz
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, … Read the whole story
by Wayne Friedman
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, who will remain as a director on Viamedia's board. Read the whole story
by Karlene Lukovitz
The former Axios CPO will help Fubo TV, straight off an IPO, enter the sports betting business and build an interactive live-streaming platform. Read the whole story
by Laurie Sullivan
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategies, and the ability to use that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online … Read the whole story
COMMENTARY
by Karlene Lukovitz
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Real return-on-media investment vis-a-vis campaign spending was much more on target this round. Read the whole story
COMMENTARY
by
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. Read the whole story