One can hardly put on a big-city cop drama this fall and somehow evade these subjects. Read the whole story
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV … Read the whole story
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, … Read the whole story
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, who will remain as a director on Viamedia's board. Read the whole story
The former Axios CPO will help Fubo TV, straight off an IPO, enter the sports betting business and build an interactive live-streaming platform. Read the whole story
Adthena on Tuesday gave brands greater insight into their search campaigns based on consumer behavior and competitor strategies, and the ability to use that … Read the whole story
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online … Read the whole story
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them to exceed pay-TV subscriptions on a global basis in 2020. Read the whole story
Real return-on-media investment vis-a-vis campaign spending was much more on target this round. Read the whole story
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. Read the whole story