TVBlog
by Adam Buckman, Featured Columnist
A TV reviewer's responsibility is to see a show through to the end, no matter how excruciating the experience might be. But not this time. Read the whole story
by Wayne Friedman
The long-awaited direct-to-consumer, streaming effort will get a boost of "millions" of subscribers at its Jan. 4 launch through a deal with Verizon that … Read the whole story
by Wayne Friedman
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving … Read the whole story
by Wayne Friedman
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. Read the whole story
by Wayne Friedman
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform … Read the whole story
by Wayne Friedman
Disney studios 20th Television and ABC Signature will be consolidated. Karey Burke, who had been president of ABC Entertainment, will become president of 20th … Read the whole story
by Karlene Lukovitz
The movie will also be available in HDR 10, Dolby Vision and Dolby Atmos. Read the whole story
by Karlene Lukovitz
Balto Sports is a startup that develops tools for users to organize and play fantasy sports games. FuboTV says it will add its own … Read the whole story
by Karlene Lukovitz
ViacomCBS is using its AVOD service to target new prospects for the premium SVOD by offering carefully selected series episodes, bracketed by pre- and … Read the whole story
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by Steve McClellan
GroupM's latest ad forecast describes a "K-Shaped" recovery, which finds this year's drop in spending won't be as bad as initially expected. Read the whole story
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by Steve McClellan
That's according to GroupM's new forecast report for UK spending activity, which notes that Brexit continues to be a worry looming over the British … Read the whole story
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by Karlene Lukovitz
Murdoch and a rival channel backed by Scottish journalist/broadcaster Andrew Neil are racing to be the first conservative opinion channel to go up against … Read the whole story
by Laurie Sullivan
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workouts to at-home haircuts, virtual graduations and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional sports TV/media platforms need to ramp up efforts -- especially as young viewers seek new sports-related content, such as esports. Read the whole story
COMMENTARY
by Brian Wieser
Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by … Read the whole story