TVBlog
by Adam Buckman, Featured Columnist
Changing an actor or actress in mid-series in a prominent role is a time-honored tradition in network television. Read the whole story
by Wayne Friedman
One major hurdle is finding a standard measure of viewability, and in turn, the measurability of conversion -- clicks and other interactions. Read the whole story
by Karlene Lukovitz
Addressable ad replacement was successfully executed on a select number of live campaigns across Dish's 9 million households in some CBS-owned-and-operated markets. Read the whole story
by Wayne Friedman
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand … Read the whole story
by Wayne Friedman
Theatrical movies moving onto streaming platforms demand new performance metrics -- rather than the decades-long focus on opening weekend U.S. box-office revenues. Read the whole story
by Wayne Friedman
AT&T is merging AT&T TV Now into AT&T TV, the company's more traditional-looking pay TV streaming service. Read the whole story
by Joe Mandese
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With ever-higher sports TV rights fees, shared distribution -- simulcasting airing multiple TV networks -- could be a key for future growth. Read the whole story
COMMENTARY
by Karlene Lukovitz
Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and … Read the whole story