TVBlog
by Adam Buckman, Featured Columnist
Depending on one's point of view, the final season of "Keeping Up With the Kardashians" represents either a boon to mankind or an incalculable loss. Read the whole story
by Wayne Friedman
The intention of OAR -- Open Addressable Ready -- is to optimize unsold, under-performing ad inventory to targeted consumers. Univision will serve as a … Read the whole story
by Karlene Lukovitz
The Discovery-backed VIX, which serves U.S. Hispanics as well as consumers throughout Latin America, will be integrated into Univision's in-development streamer for U.S. Hispanics, … Read the whole story
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by Karlene Lukovitz
Cadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate … Read the whole story
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by Karlene Lukovitz
ADvantage XP is a tier within its ADvantage analytics platform designed to provide automated, scalable, uniform measurement across channels, platforms, devices and identity partners. Read the whole story
by Karlene Lukovitz
The deal will give AMC Networks access to Shaftesbury's full programming slate and enable it to expand its content and development capabilities in Canada, … Read the whole story
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by Karlene Lukovitz
The solution is designed to help CTV/OTT publishers maximize yield by allowing direct-sold and programmatic demand channels to compete side by side, and open … Read the whole story
by Tanya Gazdik
The automaker is targeting areas hard hit by COVID-19 including southern California, Texas, Florida and Kansas City. Read the whole story
by Wayne Friedman
Steve Cooper, Warner Music Group CEO, stated that "despite the impact of Covid[-19], we generated the highest quarterly revenue in our 17-year history." Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Memories of a more innocent time in kids' media. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sometimes, lists get skewed: The bigger the platform, the greater the chance for most total minutes consumed. Read the whole story