TVBlog
by Adam Buckman, Featured Columnist
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. Read the whole story
by Wayne Friedman
As of Sunday evening-Monday morning (Jan. 31/Feb. 1), there were 48 pieces of Super Bowl creative from 25 brands and 19.8 million online views … Read the whole story
by Wayne Friedman
CNN had its most-watched month ever in prime time and total day viewing: Monday through Sunday prime-time viewing: 2.74 million viewers. Read the whole story
by Karlene Lukovitz
As new entertainment content chief Susan Rovner completes her team and structure, about 50, mostly in content, were laid off, and more responsibility reassignments … Read the whole story
by Joe Mandese
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a … Read the whole story
by Steve Ellwanger
A flat, two-dimensional McConaughey struggles with mundane tasks during an ad for Doritos 3D Crunch. Read the whole story
by Karlene Lukovitz
The streamer's free, ad-supported version has 100 million registered users globally. The paid subs are up by a million since this past July. Read the whole story
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by Wayne Friedman
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. Read the whole story
by Tanya Gazdik
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thompson and Awkwafina. Read the whole story
by Joe Mandese
Cinema advertising network National CineMedia (NCM) has added the Harkins Theatres chain to its roster of movie theater affiliates. Read the whole story
COMMENTARY
by Kate DuBois, Op-Ed Contributor
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will … Read the whole story
COMMENTARY
by Jeff Rosenblum
Super Bowl ads basically only serve the top of the funnel, leaving a void for information that moves the audience along the purchase journey. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Forget about Trump's sway with his base. The bottom line for politicians is media exposure on TV networks/social media platforms, as well as political … Read the whole story