Magnite and SpotX claim the merger will create the largest independent CTV/video advertising sell-side platform for the programmatic marketplace. The deal is expected to … Read the whole story

"There was definitely under-delivery of at least 10% to 15%. Networks are trying to get creative with makegood packages in terms of digital video, … Read the whole story

Deepening its efforts for a streaming platform measurement, Nielsen is expanding its weekly top 10 lists into three categories: originals, movies and acquired content. Read the whole story

The total of 55 million monthly active viewers for its ad-supported OTT content includes Amazon Fire TV; its ad-supported steamer IMDd TV; and Twitch, … Read the whole story

Lincoln's "Comfort in the Extreme: Cold" had the most TV ad impressions: 1.06 billion. Read the whole story

The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand … Read the whole story

Elections equipment company Smartmatic charges that Fox News made more than 100 false statements claiming that Smartmatic rigged the U.S. 2020 presidential election. Read the whole story

Jimmy John's spot uses a familiar storyline: a corrupt Tony Bolognavich, the King of Cold Cuts, battles a high-quality competitor. Read the whole story

CMO Olivier Francois has a history of keeping Super Bowl creative close to the vest. Read the whole story

The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming through milestone scenes from her life. Read the whole story