TVBlog
by Adam Buckman, Featured Columnist
How long can Turner Classic Movies continue with its emphasis on cinema that is now 60, 70 and 80 years old or more? Read the whole story
by Wayne Friedman
A pre-upfront "new vision" event is slated, as well as announcing the hiring of former Turner TV networks senior ad sales executives. Read the whole story
by Joe Mandese
Following a year of rollbacks for most major media, ad prices are poised to inflate an average of 3.0% worldwide this year, according to … Read the whole story
by Laurie Sullivan
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap … Read the whole story
by Karlene Lukovitz
With aggressive advertising growth a core part of its strategy, Roku appears to be jumping feet first into the content business. Read the whole story
by Laurie Sullivan
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. Read the whole story
by Wayne Friedman
To compete with digital platforms, NCM made a new long-term deal with Unique X's in-theater ad inventory system, Advertising Accord. Read the whole story
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by Wendy Davis
The cable industry and state of California say there is no reason to delay a hearing scheduled for next week on the validity of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Winning re-election isn't all about whether you have your party's moral backing -- it's about how much election campaign money can be directed your … Read the whole story
COMMENTARY
by Karlene Lukovitz
Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with … Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
Fans of Netflix's most-watched original series are flocking to content like the then-and-now "Bridgerton" TikTok challenge. Read the whole story