"She's the Boss" is another reality show in which an extroverted central character is coached to exaggerate his or her already overbearing behavior. Read the whole story
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set … Read the whole story
Impressions offer much more granularity than ratings, which could add back anywhere from 5% to 20% in viewers, depending on the daypart. Read the whole story
The updated best practices guidance is designed to address common measurement problems posed by use of server-side ad insertion (SSAI) techniques. Read the whole story
Core advertising declines came mostly in the month period before the election. Read the whole story
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the … Read the whole story
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric. Read the whole story
Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions. Read the whole story