TVBlog
by Adam Buckman, Featured Columnist
Oprah Winfrey's upcoming prime-time interview special with the Duke and Duchess of Sussex (aka Harry and Meghan) has a throwback feel. Read the whole story
by Wayne Friedman
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. Read the whole story
by Joe Mandese
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during … Read the whole story
by Wayne Friedman
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. Read the whole story
by Karlene Lukovitz
In another streamlining move meant to support Max's growth, two production and business affairs execs have been promoted to head combined HBO, Max teams, … Read the whole story
by Karlene Lukovitz
The channel's content will offer more than 200 hours of classic games and highlights from the Major League Baseball Film & Video Archive, with … Read the whole story
by Wayne Friedman
The bulk of streamer revenues came from CBS All Access, Showtime OTT, and its free-advertising supported service Pluto TV -- which grew 72% in … Read the whole story
by Ray Schultz
Truth and facts are no longer objective; they depend on ideology. Pew reports that many voters rely on "divergent media ecosystems." Read the whole story
by Larissa Faw
The "It's Up To You" platform focuses on COVID-19 vaccine education. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth. Read the whole story
COMMENTARY
by Heather Jordan, Op-Ed Contributor
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a report, "Amazon is likely to start a test outside the U.S. for a potential mobile wireless phone service." Read the whole story