Those wishing to escape from the sadness that grips so many people these days are advised to steer clear of the season premiere of "New Amsterdam." Read the whole story
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18.3 million for 2020's broadcast. This year's mainly virtual format didn't help, with … Read the whole story
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. Read the whole story
LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across … Read the whole story
Nearly $910 million in total estimated paid advertising and media value from promos on TV networks was placed from December through February. Read the whole story
Vizio's Smartcast smart TV operating system users grew 61% last year, and Platform+ revenues grew 304% over the past two years. Read the whole story
Even Disney underestimated Disney+'s appeal to adults, the company's CEO, Bob Chapek, revealed on Monday. Read the whole story
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it … Read the whole story
Ease of media consumption seems to favor the "cooler" media: listening and looking. And that includes podcasts. Read the whole story
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping … Read the whole story