This new way of doing business will be optimizable in real-time through the company's programmatic offerings. Read the whole story

The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. Read the whole story

Hulu, ESPN+ and other online properties generated $882 million in ad revenue last quarter, while ABC's rose 5%, to $984 million. Read the whole story

Fox News Channel fell 30% in prime-time ratings as its two rival networks posted strong upticks. Read the whole story

Although virtual pay TV providers grew by 20% in 2020 to 11.99 million, the overall U.S. pay TV market -- virtual and traditional -- … Read the whole story

For 2021, it expects a near doubling of revenue to between $460 million and $470 million. Read the whole story

Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will … Read the whole story

Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. Read the whole story