The awards show, hosted by Comedy Central's Trevor Noah, posted a big overall viewing drop, to a Nielsen-measured final result of 9.2 million viewers, … Read the whole story

CBS has had the biggest overall promo reach, thanks to the Super Bowl. Top promoted ABC prime-time shows are "American Idol" and "The Bachelor." Read the whole story

National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, … Read the whole story

Plans are still evolving for this year's Festival in June. Parent company Ascential said today it will likely be a hybrid digital-live format, with … Read the whole story

Amazon is second, with 12 nominations total, and newbies Disney+ and Apple TV+ each got their first Oscar nods. Read the whole story

The 900 TikTok accounts tracked for 12 months by Conviva amassed a combined 612.7 million and gained a "staggering" 604,000 new followers, on average. Read the whole story

Fifty-four percent of consumers will view ads on streaming ad-supported platforms for a lower monthly subscription cost and 82% of parents are ready to … Read the whole story

Sponsorships of Chip Ganassi Racing will be featured during races in March and April. Read the whole story

Amid mounting competition and costs, free trials are increasingly being dropped or curtailed by streamers looking to improve stickiness and their bottom lines. Read the whole story

Because of the pandemic, this is the first time in 30 years I haven't seen any fall pilots and have only seen a few … Read the whole story