This week marks the beginning of the end of the Kardashians' remarkable run with their history-making TV show. Read the whole story
Samsung maintains a dominating 12.7% share of the worldwide market. Read the whole story
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is … Read the whole story
Smart TV set manufacturer Vizio says its ad business -- inventory sales, data licensing and other services through its Platform+ unit -- more than … Read the whole story
Media-buying data processor Hudson MX is introducing a new cloud-based media accounting platform that could shake up many of the ways the ad world … Read the whole story
There are many ways to dimensionalize the size and scope of media companies -- annual sales, stock market capitalization, etc. -- but using its … Read the whole story
Disneyland and Disney California Adventure will open at an estimated 15% capacity on April 30. Read the whole story
Retail category growth was driven by a 212% jump in programmatic audience buying and a 159% increase in CTV. Overall video impressions rose 35% … Read the whole story
The companies will offer advertiser and broadcaster clients access to "agnostic" identity and media-buying solutions through InfoSum's decentralized customer first-party data system and Amobee's … Read the whole story
The change will take place on April 1. The TV category is said to have once been one of the most profitable in B2B … Read the whole story
For years, legacy TV networks have been able to "count the house" to effectively price inventory. Will streamers have that same tool? Read the whole story
The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. Read the whole story