The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." Read the whole story

The free, ad-supported platform, which will officially start March 29, has struck launch-sponsor deals with McDonald's, Coca-Cola, Clorox, Dunkin', Johnson & Johnson, Toyota, Walmart, … Read the whole story

Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but … Read the whole story

The $1 per month price hike in the U.S., along with larger hikes in Canada, the U.K. and Europe, are in part designed to … Read the whole story

About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco … Read the whole story

The daily program has drawn 61.4 million views across several social-media platforms, including Twitter and Facebook. Read the whole story

In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds … Read the whole story