TVBlog
The league won its new rights deals by realizing it held all the cards in this poker game and was uniquely positioned to rake in the pot. Read the whole story
The companies claim this is the first VOD deal of its kind to offer "guaranteed" audience targeting "through the programmatic pipes." Read the whole story
The free, ad-supported platform, which will officially start March 29, has struck launch-sponsor deals with McDonald's, Coca-Cola, Clorox, Dunkin', Johnson & Johnson, Toyota, Walmart, … Read the whole story
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but … Read the whole story
The $1 per month price hike in the U.S., along with larger hikes in Canada, the U.K. and Europe, are in part designed to … Read the whole story
About 35% of ads on the Disney-owned SVOD in February were from the entertainment and media category, but other big brands included Pepsi, Taco … Read the whole story
The daily program has drawn 61.4 million views across several social-media platforms, including Twitter and Facebook. Read the whole story
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds … Read the whole story
- COMMENTARY
A new deal with WarnerMedia and Regal Theaters gives theatrical movies an exclusive cinema period before moving to streaming. Read the whole story
- COMMENTARY
According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets. Read the whole story
