This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. … Read the whole story

It's no surprise that TV has been a big media beneficiary in terms of increased consumption during the COVID-19 pandemic, but the benefit appears … Read the whole story

The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. Read the whole story

Both deals will give what amounts to a $10-a-month price break exclusively to T-Mobile customers. Read the whole story

Spotlight Cinema Networks, a cinema advertising operator specializing in "luxury cinemas" and "iconic art house" theaters, has added 88 screens from Cinepolis Luxury Cinemas' … Read the whole story

Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the Dentsu … Read the whole story

Among U.S. consumers who report adding streaming services during the pandemic, 77% say they will definitely keep Disney+, while just 7% say they will … Read the whole story