Where this show is concerned, the exclamation point in its title is just about the only excitement this show is likely to generate. Read the whole story
The companies claim the deal will result in the largest Spanish-language media company in the world. Read the whole story
CTV has been a major beneficiary of the COVID-19 pandemic, and is now perceived as being a better media option for reaching consumers than … Read the whole story
Total U.S. pay TV subscriber homes dropped 7.3% in Q4 2020 -- the fifth in a series of consecutive 7% quarterly declines. Read the whole story
That streaming trend is surely a big part of the possible motivation for marketers to move. Read the whole story
Older Americans 50+ are nearly four times more likely to say they feel social media ads are "untrustworthy" versus TV ads (19% vs. 5%). Read the whole story