If only an editing wizard had come along to cut this two-hour "American Experience" about L. Frank Baum to one hour. Read the whole story
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according … Read the whole story
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% … Read the whole story
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our … Read the whole story
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 … Read the whole story
Prime's 200 million members have access to Prime Video, though Amazon still isn't revealing active user numbers for the streaming service. Amazon did report … Read the whole story
But when it comes to music, 45% of consumers overall -- and 67% of Millennials -- say they would rather pay than have ads … Read the whole story
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claimed the company violated his rights by … Read the whole story
Decades of viewership erosion already had TV marketers questioning what and where to turn to supplement added reach of potential consumers. Read the whole story
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain. Read the whole story
New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should … Read the whole story
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of … Read the whole story