If the Golden Globes are a harbinger of how the Oscars will play out, then there could be bad news in the offing for this Sunday's Oscars on ABC. Read the whole story
Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly … Read the whole story
The new service measures "should be comparable to that of the metrics already used for linear TV," according to a media executive. Read the whole story
In the first quarter of 2021, Netflix had a 23% share of average time spent on any subscription VOD service. Read the whole story
Live event revenue sank 97% to $500,000 (from $17 million in the year-earlier period). A year ago, it held 41 events in the first … Read the whole story
After plummeting 84% in Q2 2020, ad and event spending on the big sports leagues in last year's second half more than rebounded versus … Read the whole story
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in … Read the whole story
Millennials are often characterized as digital-first media consumers by Madison Avenue, but the just-released Spring 2021 edition of Harvard's annual Youth Poll finds that … Read the whole story
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to … Read the whole story
The wireless carrier is offering near-real-time access to backstage areas, the red carpet and the press room. Read the whole story
Some reports suggest ATSC 3.0 might also be a tool to identify fake news and distinguish it from the real stuff. Read the whole story
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. Read the whole story