Evaluating Tesla tycoon Elon Musk's "performance" on "Saturday Night Live" this past weekend is a useless, futile exercise. Read the whole story
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of some $468 million in national … Read the whole story
Total 18-49 prime-time and kids 2-11 viewing is down 31% so far, looking at the Q2 2021 numbers-to-date vs. a year ago. Read the whole story
Sports made up six of top 10 shows by spend for auto brands in April, and nearly 40% of all spend for the month. Read the whole story
The Trade Desk's Q1 revenue was $220 million for the period with net income at $22.6 million -- down 6% vs. a year ago. Read the whole story
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offerings. Read the whole story
A study conducted for the National Association of Broadcasters supports News Media Alliance's push to get an antitrust exemption to let publishers cooperate to … Read the whole story
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across the open web, aims to help advertisers measure the outcome of campaigns. Read the whole story
National CineMedia's optimism is building for the big, more complete theatrical re-opening in the fourth quarter. Read the whole story
The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the … Read the whole story
Big TV-centric media companies are getting TV and movie content more quickly for their high-profile new streaming platforms. Read the whole story
The deal would mark a significant write-down of its $5.7 billion valuation in 2017, but would leave current investors in control. Read the whole story