In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or … Read the whole story

Walt Disney's D2C business witnessed a 59% rise in revenue in fiscal Q2 to $4 billion and an increase in Disney+ global subscribers to … Read the whole story

The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. Read the whole story

WarnerMedia's movie release schedule in the near term will cater to both exclusive films for cinemas and simultaneous releases for streaming/theaters, says Jason Kilar, … Read the whole story

The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to … Read the whole story

Bankrupt MobiTV had been a competitor to TiVo in offering IPTV solutions to cable providers. The deal will expand TiVo's IPTV subscriber footprint. Read the whole story

30 of the 75-plus original shows acquired from Quibi, rebranded as Roku Originals, will debut this month. Read the whole story

The seven-year deal, which starts in 2022, is reportedly worth about $550 million. Read the whole story

Standard Media Index produced an interesting "thought experiment" in its just-released "Upfront 2021-22 and the Transition of the U.S. Video Landscape" report. The report, … Read the whole story

Yext began running a 1990s-themed integrated marketing campaign earlier this week to educate businesses on the real problem of using outdated search technology. It … Read the whole story

The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. Read the whole story

Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser … Read the whole story