Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery. Read the whole story
The bulk of this revenue would come from Discovery+, launched this past January, and HBO Max, which started in May 2020. Read the whole story
ViacomCBS's "relatively sub-scale player" status and content assets might make it attractive to Comcast or one of the tech giants looking to grow in … Read the whole story
An estimated 1.90 million subscribers cut the cord in the first three months of 2021. Read the whole story
The lawsuit charges that McDonald's has discriminated against Allen's Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to contract. Read the whole story
Seraj Bharwani, Chief Strategy Officer of AcuityAds, put it plainly: "Ad loads of 20 minutes and more per hour destroyed broadcast TV." Read the whole story
An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary … Read the whole story
Video game publishers are beginning to introduce TV-like ads into console-driven gameplay to tap already massive audiences. Read the whole story