The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. Read the whole story

A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed across broadcast and cable. But it would still be "under-monetized." Read the whole story

Much of this growth comes from legacy TV network-based media companies using their airwaves to place promotional/advertising messages for their new streaming services. Read the whole story

Alcohol's rebound will still take years, given how hard-hit it was by the pandemic. Its digital spend is forecast to grow at 9.1% annually, … Read the whole story

Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the most trusted sources Americans turn … Read the whole story

Silvia Sparry, a nearly eight-year veteran of Xaxis, has been named its global COO, a newly created role at the GroupM unit. Read the whole story

Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making … Read the whole story

"Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed … Read the whole story