What is the value of video content? In the case of Amazon's acquisition of MGM Studios, this particular motherlode is worth $8.45 billion. Read the whole story
Over the past year, Amazon Fire TV has spent $57 million in national TV advertising from among 6,711 airings. Roku has spent $54,453 for … Read the whole story
"A Quiet Place Part II" registered the best box-office results since the pandemic disrupted the theatrical movie business over a year ago, pulling in … Read the whole story
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it … Read the whole story
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares … Read the whole story
IPG Mediabrands' Magna unit has named Elijah Harris executive vice president-global digital partnerships and media responsibility, a new position at the company that reflects … Read the whole story
With the AVOD version of the year-old streaming service debuting this week, here's what we know and don't know as yet. Read the whole story
Scientific research shows our energy is being sapped by Zoom meetings, as well as Cisco Webex, Microsoft Teams and Google Meet. Read the whole story